The Digital Building Blocks of Your Journeys

Online Appointment Booking#

The customer picks an available slot, receives a confirmation and a reminder before the appointment. For the organisation: fewer phone calls, an up-to-date diary and fewer forgotten appointments. Points to watch: ask only for the information that is necessary, and put safeguards around hosting if the tool is based abroad.

WhatsApp With Safeguards#

According to GWI/DataReportal, 98.3% of adult internet users surveyed in Morocco used WhatsApp every month in 2025. The channel is unavoidable, but it needs clear rules:

• notice and consent before any marketing message;
• approved standard messages for frequent replies;
• handover to a named human contact;
• no sensitive data (health information, identity documents, confidential documents) exchanged over consumer messaging;
• defined archiving and retention rules.

Enquiry Forms#

Requests for a quote, a consultation or information. A good form is short, works well on a phone, and tells the customer clearly when they will hear back. It includes the privacy notice required by Article 5 of Law 09-08.

Customer, Patient or Parent Portal#

A secure space to upload documents, track the progress of a file or receive results, instead of exchanging them by email or WhatsApp. Protected access, permissions defined by profile, and logging of who has viewed what.

Reminders and Notifications#

Request confirmation, appointment reminder, a nudge about an incomplete file: short messages, sent at the right moment, that prevent most things from being forgotten.

Dashboard#

A handful of key indicators, updated automatically, so that you can see each week whether the journey is working.

How We Choose#

We do not sell a list of features. The scoping of each project, based on your clients' journey, shows which building blocks are useful for your journey, and which are not.